The Burberry Spring 2017 Ready-to-Wear collection, unveiled in September 2016, marked a significant moment in the brand's evolution under the creative direction of Christopher Bailey. This lookbook, showcasing the collection's runway looks, beauty elements, and the models who brought it to life, remains a compelling example of Bailey's signature blend of British heritage and modern sensibility. While significantly predating current collections like the Burberry Summer 2024 lookbook and the Burberry dresses 2024, examining the 2017 collection provides valuable insight into the brand's stylistic trajectory and enduring appeal.
The collection itself was a vibrant tapestry of textures and patterns, reflecting a youthful energy while retaining the timeless elegance synonymous with Burberry. The colour palette was rich and varied, ranging from classic earthy tones – muted greens, browns, and creams – to bolder pops of colour like vibrant reds, sunny yellows, and electric blues. This juxtaposition of classic and contemporary was a recurring theme throughout the entire presentation. The fabrics were equally diverse, encompassing everything from lightweight cottons and silks to heavier wools and luxurious cashmere, showcasing the brand's mastery of material and construction.
Runway Looks: A Symphony of British Heritage and Modernity
The runway looks themselves were a compelling narrative, weaving together elements of British heritage with a distinctly modern aesthetic. Classic trench coats, a cornerstone of the Burberry brand, were reimagined in unexpected ways, featuring bold prints, unconventional cuts, and innovative details. These weren't your grandmother's trench coats; they were updated for a new generation, maintaining their iconic status while embracing contemporary trends. The collection also featured a range of other outerwear pieces, including bomber jackets, parkas, and tailored coats, all infused with the same blend of classic and contemporary design.
Many of the runway looks incorporated the brand's signature check pattern, but again, it was presented with a fresh perspective. The check wasn't simply applied as a traditional motif; it was deconstructed, reimagined, and integrated into the designs in unexpected ways, often appearing as subtle accents or integrated into larger, more complex prints. This innovative use of the iconic pattern showcased Burberry's willingness to experiment while remaining true to its heritage.
The collection also showcased a strong emphasis on separates, allowing for versatile styling options. Flowing skirts and tailored trousers were paired with lightweight knitwear and crisp shirts, creating a range of looks suitable for various occasions. The attention to detail was evident in every garment, from the perfectly placed buttons to the exquisitely crafted seams, demonstrating the high level of craftsmanship that defines the Burberry brand.
Beauty and the Models: Enhancing the Narrative
The beauty element of the Burberry Spring 2017 show played a crucial role in conveying the overall mood and aesthetic. The makeup was natural and understated, emphasizing a healthy glow rather than heavy contouring or dramatic colours. The hair was styled in loose, effortless waves, reflecting the collection's relaxed yet sophisticated vibe. This understated beauty approach allowed the clothes to take centre stage, enhancing their impact without overshadowing them.
The models chosen to showcase the collection were equally important in conveying the brand's vision. A diverse cast of models, representing a range of ethnicities and body types, walked the runway, reflecting a modern and inclusive approach that aligned with the evolving social landscape. The casting choices emphasized the idea that Burberry clothing is for everyone, regardless of background or physical attributes. This commitment to diversity was a significant departure from the industry standards at the time and contributed to the collection's overall positive reception.
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